Location, location, location!
By Vince Kong
Journal Staff Writer
A staple of the Eldorado bicycling scene for the past three years has officially relocated.
The Spindoc and Indoor Cycling Studio now calls 628 Old Las Vegas Highway, next to Cafe Fina, its home. When business owner Chandler Rhinehart was asked what prompted the move, she replied simply: “Location, location, location and overhead — those were the four reasons.”
That’s because, aside from less expensive rent, the new shop is situated at the intersection of U.S. 285 and Old Las Vegas Highway, which is part of the Santa Fe Century route, as well as a popular cycling destination for riders from throughout the state.
“It’s shocking how much more foot traffic there is now,” said Rhinehart, who runs the business with her husband Kirk. “... Kirk and I spent five weeks painting in here, trying to get everything ready. And one Sunday, taking a day off, we went next door to Cafe Fina. We were sitting there looking out a picture window and saw at least 20 cyclists in a course of an hour. ... At the old location, we weren’t off the street so you would have to know we were there, which was part of the problem.
“We have people now who live in Eldorado come into our shop here saying that they never knew there was a bike shop in Eldorado.”
Spindoc is a full-service bicycle shop, specializing in custom fitting bikes with rid ers, while an indoor cycling studio provides spin classes seven days a week.
“We’re trying to be the go-to store for anything anybody might need, whether they’re on a ride just passing through or if they have an hour and a half to invest for a fitting,” Rhinehart said.
The shop moved from La Tienda Shopping Center to its new location on Jan. 29, and held a grand opening this past weekend.
And as an added bonus for visitors to the new location, Spindoc sales associate Colin Strauch said: “The food across the parking lot is amazing. We get tons of people who would never come into a bike shop simply by being next to Cafe Fina.
“People can now exercise here and then eat a made-from-scratch, gluten-free cookie.”
Journal Staff Writer
A staple of the Eldorado bicycling scene for the past three years has officially relocated.
The Spindoc and Indoor Cycling Studio now calls 628 Old Las Vegas Highway, next to Cafe Fina, its home. When business owner Chandler Rhinehart was asked what prompted the move, she replied simply: “Location, location, location and overhead — those were the four reasons.”
That’s because, aside from less expensive rent, the new shop is situated at the intersection of U.S. 285 and Old Las Vegas Highway, which is part of the Santa Fe Century route, as well as a popular cycling destination for riders from throughout the state.
“It’s shocking how much more foot traffic there is now,” said Rhinehart, who runs the business with her husband Kirk. “... Kirk and I spent five weeks painting in here, trying to get everything ready. And one Sunday, taking a day off, we went next door to Cafe Fina. We were sitting there looking out a picture window and saw at least 20 cyclists in a course of an hour. ... At the old location, we weren’t off the street so you would have to know we were there, which was part of the problem.
“We have people now who live in Eldorado come into our shop here saying that they never knew there was a bike shop in Eldorado.”
Spindoc is a full-service bicycle shop, specializing in custom fitting bikes with rid ers, while an indoor cycling studio provides spin classes seven days a week.
“We’re trying to be the go-to store for anything anybody might need, whether they’re on a ride just passing through or if they have an hour and a half to invest for a fitting,” Rhinehart said.
The shop moved from La Tienda Shopping Center to its new location on Jan. 29, and held a grand opening this past weekend.
And as an added bonus for visitors to the new location, Spindoc sales associate Colin Strauch said: “The food across the parking lot is amazing. We get tons of people who would never come into a bike shop simply by being next to Cafe Fina.
“People can now exercise here and then eat a made-from-scratch, gluten-free cookie.”
EDDIE MOORE/JOURNAL
(Photo Won't Import)
Kirk Rhinehart, co-owner of SpinDoc, sets up a fit bike for a customer at the store’s new location on Old Las Vegas Highway. The business also includes an indoor cycling studio.
(Photo Won't Import)
Chandler Rhinehart, who co-owns SpinDoc with her husband Kirk, completes some of the setup at the store’s new location.
(Photo Won't Import)
Kirk Rhinehart, co-owner of SpinDoc, sets up a fit bike for a customer at the store’s new location on Old Las Vegas Highway. The business also includes an indoor cycling studio.
(Photo Won't Import)
Chandler Rhinehart, who co-owns SpinDoc with her husband Kirk, completes some of the setup at the store’s new location.
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