Journal North Article 2/19/13

Nice little article in last Tuesday's Journal North; when we looked at it on-line, it had over 5,000 likes! Now THAT's cool!

Location, location, location! By Vince Kong
Journal Staff Writer

A staple of the Eldorado bicycling scene for the past three years has officially relocated.
The Spindoc and Indoor Cycling Studio now calls 628 Old Las Vegas Highway, next to Cafe Fina, its home. When business owner Chandler Rhinehart was asked what prompted the move, she replied simply: “Location, location, location and overhead — those were the four reasons.”
That’s because, aside from less expensive rent, the new shop is situated at the intersection of U.S. 285 and Old Las Vegas Highway, which is part of the Santa Fe Century route, as well as a popular cycling destination for riders from throughout the state.
“It’s shocking how much more foot traffic there is now,” said Rhinehart, who runs the business with her husband Kirk. “... Kirk and I spent five weeks painting in here, trying to get everything ready. And one Sunday, taking a day off, we went next door to Cafe Fina. We were sitting there looking out a picture window and saw at least 20 cyclists in a course of an hour. ... At the old location, we weren’t off the street so you would have to know we were there, which was part of the problem.
“We have people now who live in Eldorado come into our shop here saying that they never knew there was a bike shop in Eldorado.”
Spindoc is a full-service bicycle shop, specializing in custom fitting bikes with rid ers, while an indoor cycling studio provides spin classes seven days a week.
“We’re trying to be the go-to store for anything anybody might need, whether they’re on a ride just passing through or if they have an hour and a half to invest for a fitting,” Rhinehart said.
The shop moved from La Tienda Shopping Center to its new location on Jan. 29, and held a grand opening this past weekend.
And as an added bonus for visitors to the new location, Spindoc sales associate Colin Strauch said: “The food across the parking lot is amazing. We get tons of people who would never come into a bike shop simply by being next to Cafe Fina.
“People can now exercise here and then eat a made-from-scratch, gluten-free cookie.”

EDDIE MOORE/JOURNAL
(Photo Won't Import)
Kirk Rhinehart, co-owner of SpinDoc, sets up a fit bike for a customer at the store’s new location on Old Las Vegas Highway. The business also includes an indoor cycling studio.

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Chandler Rhinehart, who co-owns SpinDoc with her husband Kirk, completes some of the setup at the store’s new location. 

Indoor Cycling Reservations Policy

SpinDoc/Go Go a-Velo Indoor Cycling

Reservation/Cancellation Policy

Please note this policy is subject to change at any time; we will publish any policy and procedure changes. We will always do our best to accommodate riders in the most equitable manner possible.

1.            You may reserve a bike in a scheduled class the day before it is held. The only exception is reservations for Monday and Tuesday classes, which may be made on the Saturday prior to the Monday or Tuesday class. The phone number for the shop is 466-4181. Please call instead of emailing your reservation; we cannot guarantee reservations submitted via email.

2.            If you are on a drop-in basis, a credit card number will be taken at the time of your reservation. Your card will not be charged until after the class if you are attending as a drop-in.

3.            You may cancel your reservation up until 30 minutes before a scheduled class time by calling SpinDoc and speaking with one of us or leaving a message. If you do not cancel your reservation and do not attend class, your class card will be punched for the class. If you are on a Monthly Unlimited class card, you will owe a drop in rate of $12.80 and you will be charged on your next month's renewal. If you are attending on a drop-in basis and make a reservation but don't ride or cancel, your credit card will be charged $12.80. 

4.             If you have a reservation you must arrive ten minutes before class time to ensure your bike is not given away and you are considered a no-show. This is not to penalize reserved riders but to enable someone else to have a chance to ride. We appreciate your understanding. 

5.            We will reserve up to six bikes for a single class. The remaining bikes will be filled on a first come, first served basis.

6.            The indoor cycling room will be open 20 minutes before a scheduled class time.

 

Settling in At the House on the Hill: Shop Pics

Greetings from our new home! We've been here and open 3 1/2 weeks now, and it just keeps getting better. Most of the pictures are up, the bib numbers are back up, wall paper style, in the indoor cycling room, and garments can be identified as women's or men's in the garment room. More is to come as we continue to settle in, but we're back to our primary objectives: classes and bike business.

Traffic is fab; we see new faces every day, and I think most of our regulars have made it by at some point. We had our official ribbon cutting with the Chamber of Commerce on Friday, 2/15, and our Grand Opening Celebration on Saturday, 2/16.  I'm going to put a little overview of the Grand Opening and Fundraiser in it's own post.

In the meantime, I wanted to finally post some photos of the shop. It's SO beautiful!  If you are local and haven't made it by yet, please do so. If you're an out-of-towner, this is what you'll see next time you are in town to visit.

The Garment Room

You can see the corner of the turquoise kiva fireplace in the corner

The main retail room; this room was the formerly the kitchen. 

Kirk in the service room working on a bike

Colin at the indoor wash station -- nice thing today, as it was snowing!

The dedicated "fit" area -- with a customer's newly purchased Fuji ready to fit

Reyna (with flashbulb eyes) holding down the fort in the cycling room

The office/check-out counter, lined with Park stools inviting customers to hang out and tell their cycling version of the "Big Fish That Got Away" story